Explore our comprehensive collection of cosmetics slogans from top beauty brands. Find inspiring taglines for makeup, skincare, and beauty products. Perfect for marketers and brand managers in the cosmetics industry.

150+ Best Cosmetics Slogans & Taglines: Ultimate Guide (2025)

Explore our extensive collection of powerful cosmetics slogans from leading beauty brands worldwide. From luxury skincare to popular makeup brands, these proven taglines demonstrate how successful beauty companies create memorable messages that resonate with their target audience. Perfect for marketing professionals, beauty business owners, and anyone seeking inspiration for their cosmetic brand messaging.

Brand | Slogan | What is its strengths?
Beiersdorf
We care
JERGENS
Joy of Belonging for All
Mustela
Time for action
CeraVe
made by dermatologists
Rexona
It won't let you down
Garnier
By Garnier, Naturally
Philips Norelco
We make close comfortable
Dr. Scheller Cosmetics
Natural & effective
Origins
The genius of nature
Nexxus
Raise your standard
European Wax Center
Waxing for all
Jil Sander Sun
Summer inside you
Kryolan
Make-up is a science.
Hugo Boss
Don't imitate, innovate.
Macleans Toothpaste
Shine with Macleans.
No7
Ready for more.
Piz Buin
Life is better in the sun.
Clarins
It's all about you.
Imperial Leather
The name says it all.
Radox
Be selfish.
Almay
Fresh effortless beauty.
Tampax
Wear what you want.
Amorepacific
We make a more beautiful world
CoverGirl
I Am What I Make Up.
Speed Stick
Don't sweat it. Handle it.
Axe
The Axe Effect.
Ulta Beauty
The Possibilities are Beautiful.
Mary Kay
Enriching women's life
Lush
Fresh handmade cosmetics
Visine
No other drop does more
Gaviscon
What a feeling
Clearasil
Feel the difference
Meswak
Complete natural oral care
Liril 2000
That real lime fresh
Veet
What beauty feels like?
Savlon
Heals without hurting
Fiama Di Wills
Beautiful you, today, tomorrow
Kaya Limited
Let your skin talk
Babool
Begin a great day, the babool way
Marico
Be more everyday
Surf Excel
Dirt is Good
Fair & Lovely
More than just Fairness, Clear Fairness
Lux
Not Just Soap Its Skin Care
Lakme
Lakme Reinvent
Benefit Cosmetics
Such a pretty curl.
Guerlain
Kiss Kiss maxi shine
Kérastase
Give your hair a second chance
Eucerin
Pure Skin Therapy
Shiseido
An Astonishing Relationship
Lancôme
Believe in Beauty
Wilkinson Sword
Get ready
Sanex
Keep Skin Healthy
Rimmel
Live the London Look
Curel Lotion
Get the Curel.
Garnier 100% Color
100% Color. 100% You.
Aveeno Moisturizer
What if you could capture radiance in a bottle?
Alba Hair Care
Ready. Set. Style.
Roc Skincare
We keep our promises
Crest Whitestrips
Now that is beautiful.
Nykaa
Your Beauty. Our Passion.
Timotei
So mild you can wash your hair
Noxzema
Noxzema. Pretty. Smart.
Impulse
Love every bit.
Euthymol
For the freshest mouth ever
Mentadent
Behold the Fountain of Youth
Close-Up
The closer, the better
Gleem
Teeth aren't white until they gleem.
Ultra Brite
Ultra Brite gets you noticed!
Lifebuoy
body odor
Estee Lauder
Enjoy the stay. Love the shine.
Clairol
The closer he gets, the better you look.
Arpège
Promise her anything, but give her Arpège.
Coty Perfume
Try being more of a woman!
Brylcreem
A little dab'll do ya!
Max Factor
Makeup with attitude.
Coppertone (sunscreen)
Don't be a paleface!
Bain de Soleil
for the St. Tropez tan.
Ultima II
spends a lifetime living up to her potential.
Zest
Zestfully clean!
Joy
From grease to shine in half the time.
Irish Spring
Clean a Man Up Right.
Dial
Healthier skin. Healthier you.
Coast
The Eye Opener!
Camay
beautiful complexion at every age.
Clear (shampoo)
Nothing to Hide.
Secret
Stress Tested for Women.
Nair
Like Never Before.
Mitchum
for when you're really sweating!
Innisfree
clean nature and healthy beauty.
Arrid
Stress stinks! Arrid works!
Wella
Make It Legendary
Clean & Clear
Clean & Clear and under control.
Aquafresh
Feel good protection.
Sensodyne
Stop the pain, start the soothing.
Oral-B
Recharge your smile.
Dove
Dove cleans beautifully.
Herbal Essences
Take your hair to paradise.
Head & Shoulders
Live head first.
Johnson's Baby
No More Tears
Colgate
Stronger, healthier gums.
Listerine
Kills germs that cause bad breath
Vaseline
Beautiful skin is healthy skin
Avon
The company for women.
Neutrogena
Break the Breakout cycle.
Olay
Your best beautiful.
POND'S
white beauty.
Sunsilk
Life can't wait.
TRESemme
Professional at your fingertips.
Aveda
Beauty is as beauty does.
NIVEA
It starts with you!
Pantene
Don't hate me because I'm beautiful.
Sephora
Your beauty wonderland.
Revlon
On the red carpet.
Clinique
Great Skin Can Be Created
Ivory Soap
​Pure clean, pure Ivory.
Oriflame
Natural Swedish Cosmetics.
L'Oreal
Because You're Worth It.
Maybelline
Maybe It's Maybelline.